Pink's "A Whole New Mind" and the Challenges of Communication in the 21st Century

Daniel H Pink proposes in his book A WHOLE NEW MIND that the right brained people of the world will ultimately be the ones who make it in the Western Economies. His thesis is that the west has gone from the information society to the conception society where ideas are king. I for one would love that since the world of ideas is my world. But in all sincerity I am not quite ready to indulge in thinking that it is the right minded's time to attain status in the business world. What I did catch from his writing was the concept that both the left and the right sides of the brain are important but one will dominate. Thus the whole in whole new brain. Both the right and the left working in symphony will find true meaning and how to communicate it to others. Accepting the need for both sides of the brain to achieve a new reality where words and pictures play an equally important role in communication is not new. We have known for years that the learner will retain more of what is both audio and visual. The abstract and the concrete can compliment each other. Dialectic thinking in the resolving of problems and the communicating of ideas will be the key to success in a world where we watch 5 sports games at the same time with the music blasting in the background from some other source all the while engaging in conversation and texting someone else in another city or country. We are the multitask generation and we will have it all. Therefor "A Whole New Mind" is a genius of a book that helps leaders understand the keys to communicating their ideas to a new generation.